stuff on the subway

I saw a poster of a man in a flannel shirt, one of those ads. Above this someone drew, with a pen, one of those triangles with an eye in it. ????? huh????? the #1. Oh, yes. Now, standing right in front of this poster was a man, in almost the same flannel shirt, with a beard like the man in the ad. Insane, huh? More cryptic graffiti. Someone drew an eye over the foreheads of these people in a poster. I found on the subway coming from Brighton Beach this flyer thing for a site called Godsarise I think it was. Someone trying something, but for what? For whom?